Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan and one of the world's largest media conglomerates with revenue of $70.303 billion (as of 2007) based in Minato, Tokyo. Sony is one of the leading manufacturers of electronics, video, communications, video game consoles and information technology products for the consumer and professional markets, which developed the company into one of the world's richest companies.
The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only does SONY represent a wide range of businesses, but SONY remains globally unique. Their aim is to fully leverage this uniqueness in aggressively carrying out their convergence strategy so that SONY can continue to emotionally touch and excite their customers.
As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. The company's slogan is Sony. Like no other.
SONY Organizational
"Do what has never been done before." "Always stay one step ahead." These expressions have underscored our corporate philosophy since the very beginning, and have always represented the backbone of Sony's design philosophy of "building high-performance, easy-to-use and beautiful products with a distinctive Sony flair." This is the philosophy behind the long line of Sony design.
Sony Design continuously strives to create something original. To our mind, products are intended for people to use, so it only stands to reason that these products be designed with a human touch. For us, human-focused design is the foundation for creating something original.
People often note that the Sony Walkman changed their lives. In actuality, the Walkman’s success can be credited to the public’s demand for a “music on the go” lifestyle. The Walkman touched the hearts of consumers by making it possible for listeners to take their music with them and access it on demand. The Walkman story is a perfect example of what it takes to create consumer lifestyle changes—a product must strike a universal, heart-touching chord with people everywhere.
When Sony Design was established in 1961, its black & silver design language elevated the Sony image. The idea was to do away with excessive ornamentation and accentuate a powerful, high performance, professional feel through the use of simple, cool colors and materials.
It all starts with the principle of carefully listening to the user's needs. Every aspect of Sony design considers the needs of people who use our products. This includes everything from the shape of each button and dial, the position of every switch, to the interface design. We carefully observe the conditions under which the product is operated and pursue continuous improvement. Our products are not only functional but also give full expression to the beauty of functionality.